They have monopolized the Italian Motorsports. They where know for Fast and Furios Superbikes on the racing scene. After starting from a scooter ,--->sportsbikes –>and Mopeds they now wants to paint. Are they insane? To give you a background regarding this Manufacturer here’s a quote from their wikipedia page.
According to Wikipedia.org
Aprilia started as a scooter manufacturer, but has more recently come to be known for its race-winning sportbikes. It is also known for its flagship 1,000 cc V-twin Superbike, the RSV Mille and latest V4 based RSV 4.
Now, In order to express and know if they have a future on Paint manufacture see this movie.