They have monopolized the Italian Motorsports. They where know for Fast and Furios Superbikes on the racing scene. After starting from a scooter ,--->sportsbikes –>and Mopeds they now wants to paint. Are they insane? To give you a background regarding this Manufacturer here’s a quote from their wikipedia page.
According to Wikipedia.org
Aprilia is an Italian motorcycle company, one of the seven marques owned by Piaggio, the world's fourth largest motorcycle manufacturer.
Aprilia started as a scooter manufacturer, but has more recently come to be known for its race-winning sportbikes. It is also known for its flagship 1,000 cc V-twin Superbike, the RSV Mille and latest V4 based RSV 4.
Now, In order to express and know if they have a future on Paint manufacture see this movie.